In 2012 Hamburg-based post-production company OPTIX decided to redesign their corporate identity. We came up with the idea to create a generative logo. The base-form is defined by the „O“ of „OPTIX“ and can be filled with every circle-shaped object you can imagine. Some logos are created in full CGI, some are made by hand but all are created with passion.
INTRODUCTION MOVIE
LOGOTYPE
CREDITS
Concept: WoRilla, Sonja Theill, Renato Klieger, Petra Delitsch
Creative Direction: Bastian Kuhn
Art Direction: Sonja Theill
Design: WoRilla, Birke Behr, Philipp Nottelmann
Animation Direction: Renato Klieger, Sonja Theill
Motion-Design: WoRilla, Renato Klieger, Irma Solernou, Terlina Lie, Sonja theill, Philipp Nottelmann
3D: Michael Gottschalk, Marc Goecke, Onni Pohl
Edit: David Hortmann
Music: Supreme